![]() ![]() Our live-action “Child of the ‘90s” spot for Microsoft helped reintroduce Internet Explorer to millennials. Just remember that live-action video also requires a number of production elements: location, talent, crew, etc. You may consider a short spot or a full-on brand documentary. Live-action also allows for short- and long-form storytelling. (Remember emotional contagion: When audiences “see” themselves on-screen, they feel more connection.) It is particularly compelling because your audience can relate to the humans on screen. When most people think video, they think of live-action: real actors and sets telling a narrative story, captured on camera. Some formats are better suited for particular uses, so consider which may help you best achieve your goals. The video format you choose will depend on many factors: your story, available resources, audience, distribution channels, etc. Sales collateral, company information, and presentations can easily be converted to video to save time and energy. While video can help you achieve your marketing goals, it is also a useful communication tool to help your internal team in their day-to-day. May be educational or pure entertainment.
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